Newspaper Advertisement Rates in India

Advertisements in newspapers are a major source of income for Newspaper agencies. This method of publishing ads is the oldest format of advertising. Now, mass printing was the first medium to advertise anything. Although now, there are so many methods to advertise newspapers advertising remains there and still is the most trusted form of advertisement. 

The newspaper ads can be classified into 3 types, namely:

1. Classified Type Ads

2. Display Ads

3. Innovative Newspaper Ads

Cost of Advertising in Newspapers

Newspaper Advertisement rates are calculated in terms of per sq. cm. The rate varies from newspaper to newspaper and it also depends on the city where you want the advertisement to get published. In India, it is pretty natural that the advertisement rates in Mumbai are the highest. Also, newspaper advertising rates in Delhi are pretty high. With all the business tycoons present in these 2 places, the rates touch the sky when it comes to advertising in newspapers. 

However, the cost varies a lot. You can check the official sites of the newspaper of your choice to check their price list. But before that, consult someone to know the readership of your preferred newspaper. You don’t want your hard hard-earned to go in vain.

The rate card also depends on a few more things such as:

1. The number of people reading the newspaper. As the number of readers, the rates start increasing accordingly.

2. The position of the page where you want your ad. The initial pages have a higher rate as compared to the inside ones.

3. The size of your ad also matters. The category of your product plays a role in deciding the rates too.

Advantages of Newspaper Advertisements

With the hit of the pandemic, the newspaper rose to the top again. They provide the cheapest advertisement rates of all time. So, if you advertise here, it will reach a large mass of newspaper reading people and give you a lot of exposure. The readers are still growing so the local businesses have the advantage to advertise here as it’ll target the best audience for them. The advertisements also add credibility to the image of your company or business.

Location: Saket, New Delhi, Delhi 110017, India

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